In a strategic move that’s turning heads, Nigerian Afrobeats sensation Davido has extended an intriguing invitation to Kanye West amid West’s recent public fallout with Adidas.
The remark came after Kanye accused the sportswear giant of releasing unauthorised Yeezy designs, calling for a boycott. Seizing the moment, Davido, a Puma brand ambassador and Adidas competitor, commented on West’s post, urging him to “Come to @puma YE.”
Davido’s suggestion has ignited speculation about a potential collaboration between the two musical heavyweights. Kanye West‘s longstanding desire for more creative control over his Yeezy brand aligns with Puma‘s collaborative approach with artists, making this invitation particularly intriguing. Whether Davido‘s gesture is a genuine outreach or a marketing strategy, it undeniably adds a unique twist to the ongoing drama between Ye and Adidas.
Known for his acute business acumen, Davido has a track record of spotting opportunities and seizing them promptly. His recent collaboration with the audiovisual platform Chatter, speaks to the Nigerian star’s marketing prowess.
