Plus IconMeghan MarkleTOLGA AKMEN/AFP via Getty Images.
With Instagram comes the Instagram bot accounts that plague our timelines, comment sections, and more. MarketingDive even calculated that there could be as many as 95 million bot accounts on Instagram, so it’s safe to say, they’re everywhere, and we can’t really control them. However, that isn’t stopping people from criticizing Meghan Markle’s new Instagram page for American Riviera Orchard.
No woman should be a target of abuse, don’t stay silent
In case you missed it, Meghan made her account for her new blog public and posted a series of photos to announce it on March 14. It’s already amassed nearly 600,000 followers, including A-listers like Mindy Kaling.
PR expert Stacey Wong of Own Your Space recently talked about how, while it’s impressive that Meghan has accumulated so many followers, Wong claims that there’s a concerning number of fake followers. She said, via Marca, “The presence of a 13.77 percent ‘fake follower’ metric reveals a common challenge in digital brand management. Navigating this landscape requires strategic engagement and authentic content to maintain and enhance brand integrity.”
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Now, this is totally fair and not a criticism of Meghan, it’s more towards Instagram, noting that within the 13 percent: “7.25 percent suspicious mass followers and 6.52 percent likely bots or fake accounts.”
However, Wong claims that this could tarnish Meghan’s credibility. “With the rise of influencer marketing and the increasing emphasis on genuine connections with audiences, the presence of fake followers can tarnish Markle’s credibility,” she said, adding that it could “hinder her ability to effectively communicate with her genuine followers.”
Of course, after hearing this, many accounts have bagged on Meghan, which you can find in the same post from Marca. Like we said, bot accounts are everywhere, even on the most trusted accounts.
Prince Harry, Duke of Sus𝓈ℯ𝓍 and Meghan, Duchess of Sus𝓈ℯ𝓍. Michael M. Santiago/Getty Images.
There is a way to limit them, you can try to limit them by going to “Privacy” > “Hidden Words” and put in words that aren’t allowed on your page, but limiting all the bots is a super-hard task. (And if Instagram really saw an issue with the accounts on Meghan’s page, she’d be shadowbanned).
We just hope everything is going according to Meghan’s plan for her new blog, and hopefully, the bot accounts won’t 𝓀𝒾𝓁𝓁 the vibe.
