Sport

Anthony Joshua’s firm collects significant earnings when the British heavyweight goes undefeated in 2023, as doubts circle about who he fights next.

Anthony Joshua’s company, Sparta Promotions Limited, has benefited from an increase in equity over the last year following the British heavyweight’s successful 2023 campaign.

The 34-year-old boxer fought three times this year, defeating Jermaine Franklin, Robert Helenius, and Otto Wallin to recover from two losses to Oleksandr Usyk in 2021 and 2022.

According to Forbes, Joshua, who has 16.9 million Instagram followers and is one of the world’s most well-known athletes, was ranked 28th among the world’s highest-paid athletes in 2023.

Joshua’s net worth is estimated to be over £41 million ($53 million). In 2024, he earned an additional £39 million after his fight against Francis Ngannou in Saudi Arabia.

He defeated the former UFC heavyweight champion with an impressive second-round knockout.

British heavyweight Anthony Joshua appears to be securing his future beyond his boxing career

In the past Joshua has held partnership deals with Under Armour, Hugo Boss and Land Rover

But 2023 was a very lucrative year for the British fighter, who’s company have recorded profits of £35.9m

Adding to that, amid all his sponsorship deals, partnerships and business operations, Sparta Promotions have grown in equity once again, with the company’s value rising to £129m.

That’s nearly a £30m rise its equity valuation for 2022, with the former heavyweight champion paying almost £7m in tax last year.

‘When I first started, the aim was to become a multimillionaire,’ he told GQ in 2017.

‘But now there are ordinary people, grandmas and granddads, who are worth millions just because of property prices. So the new school of thought is that I need to be a billionaire.

‘Being a millionaire is good, but you have to set your sights higher. If I’m making £10million from my next fight, my next target has to be making ten times that. And if I get to £100m-150m, why not go for the billion? I know self-made billionaires. It’s hard, but it’s possible.’

His story is a rags-to-riches tale of a man who grew up on a council estate before rising to stardom after success in the 2012 Olympics.

Sparta Promotions have grown in equity once again, with the company’s value rising to £129m

AJ proved that he was well and truly back to his best with his sensational knockout against Francis Ngannou

AJ is now plotting his next move, with Frank Warren revealing that he could be set to face Tyson Fury next March in Saudi Arabia

Joshua boasts a collection of luxury cars worth around £1m which includes a £150,000 Range Rover SVO – which was custom made with his name inscribed in the tread plates – and a £93,000 white Jaguar XJR. He has over a dozen properties in his portfolio including a £1m north London house.

He owns his own clothing line, AJBXING, and has partnerships with Jaguar Land Rover, William Hill, Hugo Boss and Under Armour.

For boxers, the financial benefits of fighting in Saudi Arabia are clear to see with Tyson Fury also banking £39m for his ‘Battle of the Baddest’ clash against Francis Ngannou last year.

AJ, meanwhile, proved that he was well and truly back to his best with his sensational knockout against Ngannou at the start of the month.

He is now plotting his next move, with Frank Warren revealing that he could be set to face Tyson Fury next March in Saudi Arabia, after the Gypsy King has fought Oleksandr Usyk twice.

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