At this point, Kendrick Lamar can live off this song quite comfortably.
Kendrick Lamar’s “Not Like Us” continues to keep up some momentum, even if many Drake fans and some haters alike are already tired of it. Moreover, it’s now officially eligible for five-times Platinum certification, as it has now sold over 5 million units in the United States alone. This is very impressive considering that the song has only been out for almost four months, but not surprising at all when you consider the massive impact of the Drake battle. Pretty much everyone agrees that, for better or worse, it was the song of the summer. And it will probably continue to shine throughout the rest of 2024.
Furthermore, this is partly due to the fact that Drake wants to “win Game 2,” as he stated on his IG burner account. We still don’t know if this actually means a full second battle with Kendrick Lamar, as his lyrical material as of late definitely references his various beefs this year. The more likely scenario is that the 6ix God will target his other opponents and try to win “the long game” with continued commercial and critical success.
Kendrick Lamar’s “Not Like Us” Sells Over 5 Million Units
Nevertheless, we doubt that Kendrick Lamar will stay quiet for long, despite DJ Hed pushing back on new album speculation. Maybe it’s not a full-on project, but we can’t imagine that he won’t follow up this material with something big either this year or the next. Maybe that’s just wishful thinking, but considering the success of “Not Like Us,” it sounds like more of just a no-brainer business move. Yet K.Dot’s never been one to overtly succumb to commercial pressures, or to release music just for the sake of it.
As such, we have to be patient and see what he planned for his next move, as well as whether or not he will revisit Drake. Elsewhere, Kendrick Lamar also got some unrelated commercial achievements under his belt this year, such as the Diamond certification of “goosebumps” with Travis Scott. But no matter what goes down with this beef in the near future, the status of “Not Like Us” is one that fans can’t deny.
