This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.

Kim Soo Hyun continues to face massive repercussions following his recent controversy, as a major advertisement featuring him has been removed from a well-known Eider store in Seoul.

| Prada

The billboard — which previously showed the actor promoting the outdoor brand — has now been replaced with an image of their other model IVE’s Jang Wonyoung.

| Starship Entertainment

Korean netizens recently noticed the change, pointing out that it seemed to have taken place over the weekend.

| TheQoo

Originally, Kim Soo Hyun’s ad occupied one side of the display, but now Jang Wonyoung is featured on both sides.

| TheQoo

The timing of this change has drawn attention, as it follows serious allegations made by Kim Sae Ron’s family. They claimed that Kim Soo Hyun was in a relationship with the late actress when she was underage. Additionally, they alleged that after their breakup and her DUI incident, he attempted to extort money from her through his company.

Kim Sae Ron’s Aunt Alleges Actor Kim Soo Hyun Dated The Late Actress Since She Was 15, Blames Him For Her Death In A Damning Exposé

While neither Kim Soo Hyun nor Eider has addressed the ad’s removal, the update has gained attention online and sparked heated reactions.

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TheQoo “Actually, I like it better this way.” “Two Wonyoungs? Even better lol.” “Now it’s symmetrically beautiful.” “Two Wonyoungs are much better.” “Wonyoung is pretty.”

Meanwhile, Kim Soo Hyun is being removed from advertisements not only within South Korea but also overseas.

The Fall Of Kim Soo Hyun: Viral Clips Show Actor’s Overseas Ads Getting Trashed

The actor’s upcoming project with Disney+ is also reportedly facing a delay as he continues to face severe backlash following his controversy.

Kim Soo Hyun’s Upcoming K-Drama Reportedly Delayed, Sponsors Expected To Suffer Losses