Meghan Markle has launched the first product from her new business American Riviera Orchard, sending influencers and friends a jar of strawberry jam.

Fashion designer Tracy Robbins and Argentine socialite Delfina Balquier are among those who have posted an image of the product on their Instagram Stories today.

Mrs Robbins and her husband Paramount boss Brian Robbins are friends with the Sus𝓈ℯ𝓍es and invited them to the Bob Marley film premiere in Jamaica in January.

The couple are also friends with Ms Balquier, who is married to Prince Harry‘s friend Nacho Figueras – with the four together at a charity polo match in Florida last Friday.

This is the latest launch amid a trend of celebrities shifting their own food products – with Julianne Moore, Will Ferrell and LeBron James among those selling honey from their own gardens through the Flamingo Estate brand for up to $250 (£200) per jar.

Meghan could have found inspiration from her father-in-law King Charles III who began selling products such as jam from the Duchy of Cornwall estate in the 1990s.

Prince William took on the Duchy estate after Queen Elizabeth II‘s death in 2022, and Duchy organic strawberry jam is on sale at Waitrose for £2.80 per jar – with sales from the full range helping raise £30million for the Prince of Wales’s Charitable Fund.

Mrs Robbins posted a picture of Meghan’s jam, which had the American Riviera Orchard logo and ‘Montecito’ underneath – the celebrity enclave in California where Harry and Meghan live in a £12million home. The label also had the words ’17 of 50′.

The photo on Mrs Robbins’s Instagram Stories showed the jam in her hand, and she said: ‘@AmericanRivieraOrchard Breakfast, lunch and dinner just got a little sweeter.’

Showing it in a basket with lemons, Mrs Robbins added: ‘Thank you for the delicious basket! I absolutely love this jam so not sure I’m sharing with anyone. @American RivieraOrchard Thank you, M! #MontecitoGoodness #AmericanRivieraOrchard.’

Fashion designer Tracy Robbins posted a picture of the jam, which had the logo for American Riviera Orchard and ‘Montecito’ underneath. The label also had the words ’17 of 50′

Showing the strawberry jam in a basket with lemons, Tracy Robbins added: ‘Thank you, M!’

Delfina Balquier also posted a photo on Instagram and said: ‘Strawberry jam makes me happy’

Delfina Balquier’s video also showed the strawberry jam spread on a piece of bread

Ms Balquier posted a similar picture on her Stories, saying: ‘Strawberry jam makes me happy. And I love your jam, @AmericanRivieraOrchard.’ Her label said: ’10 of 50.’

EXCLUSIVEREAD MORE: Meghan Markle’s cookery show for Netflix ‘won’t be filmed at the Montecito mansion she shares with Prince Harry’ – and filming is due to start tomorrow!

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The post also showed some of the jam spread on a piece of bread.

Fans of Meghan have been left hugely excited by the launch, with one tweeting: ‘I don’t eat jam that much but for you Meg I’m buying some. In fact hubby and kids will eat them on my behalf.’

Another added: ‘I remember learning to make jam in cookery class, so much fun, and all so yummy! I just know Meghan is absolutely loving this new era with ARO, with support from her amazing friends like Delfina.’

And a third said: ‘It’s all in the details, the ARO logo embroidery on the jam covering is exquisite.’

The Duchess is expected to officially launch American Riviera Orchard later this spring, with a source telling People magazine last week: ‘Meghan finds the name American Riviera Orchard perfect. It feels authentic to her.

‘She can’t wait for the website to launch. She is excited about her latest, personal venture. This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.’

Delfina Blaquier with her husband Nacho Figueras alongside Prince Harry and Meghan Markle at the Royal Salute Polo Challenge for Sentebale  in Wellington, Florida, last Friday